Executive Director

Chris Humphrey is a Business Development and Government Relations professional with more than 30 years of experience across the public and private sectors, and over 15 years experience in Asia.

Chris began his varied professional career as a UK Civil Servant where, amongst other things, he was a Private Secretary to a Minister and an Air Services Trade Negotiator covering the Asia Pacific Region.

After leaving Government, Chris moved to the private sector working initially in the Government and external relations teams at two British airlines, before moving to Shanghai, China with Virgin Atlantic where he headed up the airline’s China operation and oversaw the rapid expansion of their business. Whilst in Shanghai, Chris also sat on the Executive Committee of the British Chamber of Commerce. After a short spell in Hong Kong with Virgin, Chris then joined a UK based security and defence group where he led their Asia Pacific team for over five years and was instrumental in them getting contracts with the Japanese and Singapore Governments and also with SOEs in China.

Chris has been with the EU-ASEAN Business Council since 2014, and has overseen a 320% increase in the organisation’s membership, and has led its advocacy efforts across the ASEAN region.  Chris also chairs the ASEAN Business Advisory Council’s Trade Facilitation Working Group.