President, Bosch Southeast Asia / Managing Director, Bosch Singapore 

Martin Hayes has helmed the business operations of Bosch in Southeast Asia as president and in Singapore as managing director since 2011. Under his leadership, Bosch has doubled its sales and manufacturing footprint across the region to around 20 offices, seven manufacturing plants and nine R&D centres.

Mr. Hayes is presently vice chairman of the EU-ASEAN Business Council, of which he is one of the founding members; 1st deputy chairman of the Singapore International Chambers of Commerce (SICC) and chairman of the chamber’s ASEAN committee, as well as honorary secretary of the Singapore-German Chamber of Industry and Commerce (SGC) and chairman of its Automotive Committee Roundtable.

Mr. Hayes is an active contributor to the Centaur Group of Senior Management Leadership Program, which is affiliated to the Cranfield University (UK), and is a certified member of the Institution of Engineering and Technology (UK).

Since assuming the role as president of Bosch for Southeast Asia, Mr. Hayes has spoken at numerous conferences and high-profile events. He delivered a presentation at the  ASEAN Finance Ministers & Central Bank Governors Meeting 2019 in Chiang Rai on the topic of mobility workforce in Asean. He also participated in the 2ND EU-ASEAN Workshop on Road Safety in Da Nang, Vietnam, and led the EU-ASEAN Business Council mission trip 2019 to Manila and Brussels. In 2019, Mr. Hayes signed two MoU’s witnessed by President Halimah Yacob at the Bosch Internet of Things (IoT) campus in Berlin during her first state visit to Germany. The partnership aims to boost vocational technical education and accelerate innovations at scale in Singapore, supported by Bosch.

Most recently, Mr. Hayes moderated an EU-ABC webinar entitled “Driving Asean’s

Sustainable Infrastructure Forward”, moderated the council’s dialogue between Brunei ministers and executive board members of the EU-Asean Business Council and attended the 8th edition of the Asean-EU Business Summit 2021 held in Singapore.

Besides promoting shared business interests in Asean, Mr. Hayes is a passionate mentor about anything innovation, especially technological advances in automotive sector, new business models, digitalization, and the Internet of Things (IoT). He served as chief judge for the Singapore International Chamber of Commerce Awards (SICC Awards) 2020 - an award to celebrate innovation collaboration between companies in Singapore - and continues to serve as chief judge for SICC Awards in 2021.

Vice Chairman