MARTIN HAYES

Vice Chairman

President, Bosch Southeast Asia / Managing Director, Bosch Singapore 

Martin Hayes has helmed the business operations of Bosch in Southeast Asia as president and in Singapore as managing director since 2011. Under his leadership, Bosch has doubled its sales and manufacturing footprint across the region to close to 20 offices, seven manufacturing plants and nine R&D centres.


Presently, Mr. Hayes is vice chairman of the EU-ASEAN Business Council, of which he is one of the founding members; Vice President of the Singapore-German Chamber of Industry and Commerce (SGC) and chairman of its Automotive Committee Roundtable, as well as deputy chairman of the Singapore International Chambers of Commerce (SICC) and chairman of the chamber’s ASEAN committee.


He is also an active contributor to the Centaur Group of Senior Management Leadership Program, which is affiliated to the Cranfield University, UK. Mr. Hayes is a certified member of the Institution of Engineering and Technology, UK (IET). Mr. Hayes is passionate about promoting shared business interests in Asean, especially for technological advances in automotive sector, new business models, digitalization, and the Internet of Things (IoT)


Since assuming the role as president of Bosch for Southeast Asia, Mr. Hayes has spoken at numerous conferences and high-profile events. He delivered a presentation at the ASEAN Finance Ministers & Central Bank Governors Meeting 2019 in Chiang Rai on the topic of mobility workforce in Asean. He also participated in the Asean-EU Business Summit 2019 in Bangkok, as well as the 2ND EU-ASEAN Workshop on Road Safety in Da Nang, Vietnam, and led the EU-ASEAN Business Council mission trip 2019 to Manila and Brussels. Most recently, Mr. Hayes signed two MoU’s witnessed by President
Halimah Yacob’s at the Bosch Internet of Things (IoT) campus in Berlin during her first state visit to Germany.

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©2019 EU-ASEAN BUSINESS COUNCIL.