Vice Chairman

President, Bosch Southeast Asia / Managing Director, Bosch Singapore 

Martin Hayes has helmed the business operations of Bosch in Southeast Asia
as president and in Singapore as managing director since 2011. Under his
leadership, Bosch has doubled its sales and manufacturing footprint across
the region to close to 20 offices, seven manufacturing plants and nine R&D

Presently, Mr. Hayes is vice chairman of the EU-ASEAN Business Council, of
which he is one of the founding members; Vice President of the Singapore-
German Chamber of Industry and Commerce (SGC) and chairman of its
Automotive Committee Roundtable, as well as deputy chairman of the
Singapore International Chambers of Commerce (SICC) and chairman of the
chamber’s ASEAN committee.

He is also an active contributor to the Centaur Group of Senior Management
Leadership Program, which is affiliated to the Cranfield University, UK. Mr.
Hayes is a certified member of the Institution of Engineering and Technology,
UK (IET). Mr. Hayes is passionate about promoting shared business interests
in Asean, especially for technological advances in automotive sector,
digitalization and the Internet of Things (IoT).

Since assuming the role as president of Bosch for Southeast Asia, Mr. Hayes
has spoken at numerous conferences and high-profile events. Recently, he
delivered a speech at the EU-Asean Business Summit 2018 as well as a
keynote at the German-Singaporean Mobility Forum 2018 on the future of
urban mobility. He also participated in the 16th Asia Pacific Conference of
German Business (APK) in Jakarta, November 2018, and the ASEAN Finance
Ministers & Central Bank Governors Meeting 2019 in Chiang Rai, April 2019.

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