EU-ABC Publishes 2019 EU-ASEAN Business Sentiment Survey



  • The EU-ASEAN Business Council published its fifth annual EU-ASEAN Business Sentiment Survey today
  • European firms remain highly optimistic and committed to ASEAN and continue to see ASEAN as the region of best economic opportunity
  • However, increasing sense that ASEAN Economic Integration is failing to deliver, with rising concerns over non-tariff barriers in Southeast Asia
  • European firms also want faster progress on trade deals between the EU and ASEAN, with majority reporting that they feel at a competitive disadvantage without more deals.

2 September 2019 – Following on from previous years, the EU-ASEAN Business Council (EU-ABC) today published its annual EU-ASEAN Business Sentiment Survey – the fifth edition of this report. Highlight findings this year include:

  • 53% of respondents see ASEAN as the region with the best economic opportunity, up from 51% in 2018.
  • 88% of respondents expect to increase trade and investment in ASEAN in the next 5 years, an increase of 13% over 2018.
  • But only 3% of respondents feel that ASEAN Economic Integration is progressing fast enough, down from 11% in 2018
  • 58% of respondents found that the number of non-tariff barriers (NTBs) to trade in ASEAN have not changed much, despite various ASEAN-level commitments to eliminate NTBs.
  • 94% of respondents would like the EU to accelerate FTA negotiations with ASEAN and its members.

Commenting on the Survey, EU-ABC Chairman Donald Kanak said:

“European businesses are extremely positive about ASEAN and have rated ASEAN as the region with the best economic opportunity, ranking more than 2-to-1 over the next, China. Almost 9 of 10 expect to expand trade and investment in the next five years.”

“However, there is also a clear message that European businesses are increasingly sceptical or negative about the effects of regional ASEAN integration on their business prospects. Respondents are now seeing local or national elements such as improvements in infrastructure and the local economy as key drivers impacting their revenue and profits. Unless ASEAN moves faster on its integration efforts, especially removal of NTBs and harmonization of standards, it risks being seen as just a “sum of the parts” of the 10 countries and not capturing the synergies and greater economic and development benefits that an integrated community can bring.”

Executive Director of the EU-ASEAN Business Council, Chris Humphrey, added:

“The message from the Survey is clear: ASEAN Economic Integration appears to be at a standstill. ASEAN and its constituents need to pick up the pace to meet the AEC Blueprint 2025 goals. European businesses are now adjusting their business strategy according to local environments, rather than waiting for substantial progress in regional economic integration. European businesses are also very concerned about the lack of progress on further FTAs with the ASEAN region, and in particular the long talked about region-to-region FTA which nearly three-quarters see as potentially delivering more benefits that a series of bilateral FTAs. European businesses clearly want the European Commission to step up the pace of negotiations with Southeast Asia”

The Survey notes that “delays in reducing NTBs to trade and investment have dulled enthusiasm for the AEC” and that “the EU FTAs with Singapore and Vietnam are steps in the right direction, but the opportunity cost of overlooking a region-to-region FTA, or more speedy action on further bilateral FTAs, is not to be taken lightly. European businesses are also urging the European Commission to bolster its efforts in ASEAN, while calling for the EU to revitalise its negotiations with the Southeast Asian bloc and take smaller progressive steps if necessary.”


View the full list of EU-ABC publications here.