EU-ASEAN Business Sentiment Survey

The EU-ASEAN Business Sentiment Survey is the EU-ABC’s annual flagship publication which surveys the outlook of European businesses in the region. Currently in its 9th edition, the BSS aims to serve as a barometer for European business outlook in Southeast Asia regarding key issues such as macro-economic conditions, the policy and regulatory environment, and the development of bilateral and plurilateral free trade agreements in the region.

The annual BSS report is presented to Ministers and government officials during various high-level dialogues and meetings attended throughout the year. The EU-ABC also distributes copies to prominent business and industry leaders in the Membership, alongside journalists that facilitate wide media coverage all across Southeast Asia and the APAC region.

The 2023 edition follows on from the highly successful 2023 Survey that provided great insight into the European Business viewpoint. This publication has been repeatedly quoted by ASEAN Ministers during regional conferences and Ministerial meetings. More news coverage on our survey can be found below, with sponsorship and advertising opportunities for businesses wishing to increase brand awareness and thought-leadership.

Media Coverage

Advertising Opportunities

We distribute the report in the following ways:
  • Free distribution in hard copy to ASEAN Ministers and EU Officials during high-profile dialogue sessions, our EU-ABC members from large multinational companies, European Chambers in the region, supporting partners, and delegates to our flagship ASEAN-EU Business Summits and other key meetings.
  • Soft copies to our own database of >3,000 European business leaders, government officials, policy makers and decision makers in multiple sectors and industries in the ASEAN region, as well as those with keen interest in the region’s affairs.
  • Distribution to at least 600 business journalists across SEA, with extensive media coverage including televised interviews by local and international news outlets.
  • Online copies hosted on the EU-ABC website and social media, and on the websites of supporting Chambers and organisations in 9 ASEAN markets.