EU-ASEAN Business Council Interview Series: Rachel Frizberg, Area Head APAC, Roche Pharma Internatio

On feature in the EU-ASEAN Business Council’s Interview Series is Rachel Frizberg, Area Head APAC, Roche Pharma International.

In this interview, Rachel shares about how COVID-19 has changed the landscape of the pharmaceutical industry and the work Roche has undertaken on a global and regional level to assist in the fight against COVID-19, including developing a diagnostic test which is being used across the globe and looking into solutions for home-care, away from the hospitals.

To emerge from the pandemic stronger, Rachel stated that the focus should be on drawing upon lessons from the pandemic and for the government, industry and societal levels to work on solutions together and explore how solid system change in the healthcare system can be supported to strengthen them.

View the interview here

Next on our Interview Series, the EU-ASEAN Business Council has Rachel Barger, President and Managing Director of SAP Southeast Asia joining us. Keep a lookout for it!